Serving Lakeland & Surrounding Communities

Make your Next Move!

Meet Rich

VALUES

Trust and Relationship First - No transaction is worth more than the trust and relationship built alongside it.
Confidence - Rich and his teammates will sell or find you your home at the right price.
Patience - Homeowner needs and wants evolve throughout the process. Rich is attentive to this.
Positive - Rich employs a Win-Win mindset and strategic approach to finding solutions to all the hiccups, road bumps and problems (big & small) that can occur throughout the process.

If you want to work with an agent like Rich, let's connect below.

Home is where your soul takes root.

So let's make sure we get this right. You need a professional to help you find the right home for you and your family. To find a place your soul can take root. And to navigate the complexity of the process with minimal stress and maximum confidence.

Born in Lakeland and deeply involved in the community for almost his entire life, Rich Wills knows the community, knows the neighborhoods, and knows the all the richness that Lakeland and its surrounding communities have to offer. Rich owned and operated a successful running store, FITniche, for over 18 years in Lakeland before moving into real estate to work alongside his mentors, Russ Rhoads, Brian Stephens and their highly experienced team.

Rich knows that real estate is more than a transaction—it’s about building relationships and serving clients with honesty and integrity - something he's done his entire life. It's also about guiding you through the process smoothly and confidently. Rich and his teammates provide close, personalized service; strategic marketing; and deep market and community insight to ensure your next move is successful - wherever it may take you.

Current Properties

6101 PIER PLACE DRIVE

$1,150,000

4842 sq. ft. / 5 bedrooms / 4 bathrooms / pool

This custom-built residence spans 5 bedrooms, 4 baths, and 2 half-baths, thoughtfully designed for both everyday living and grand-scale entertaining. Rich hardwood floors and a gracious foyer set the tone. Timeless architectural detail is abundant throughout.

5390 CLUBHOUSE HILLS

$739,900

2623 sq. ft. / 4 bedrooms / 3 bathrooms

This brand-new masterpiece by Hulbert Homes resides in the highly sought-after gated community of Clubhouse Hills in South Lakeland—where modern elegance meets everyday comfort.

5249 NICHOLS DRIVE

$379,900

1714 sq. ft. / 4 bedrooms / 2 bathrooms

Amazing location and close to everything! Offering 4 bedrooms, 2 baths, a 2-car garage, wood-burning fireplace, screened porch, and a fully fenced yard. This well-maintained also has a freshly painted interior.

711 E LIME ST

$550,00

1592 sq. ft. / 3 bedrooms / 2.5 bathrooms

Welcome to the William and Barbara Wright House in the Lakeland Historic District, circa 1920—recipient of the 2025 Residential Historic Preservation Award for Outstanding Rehabilitation. This home was been restored to original perfection just 3.5 years ago.

2617 HICKORY LOOP

$389,900

2084 sq ft / 3 bedrooms / 2 bathrooms

Nestled in the gated community of Crews Lake Trails in highly sought-after SE Lakeland, this light, bright, and open Strawbridge home features comfortable living spaces, abundant natural light, and thoughtful design touches throughout.

551 GRAND CAYMAN CIRCLE

$$325,000

1260 sq ft / 3 bedrooms / 2 bathrooms

Villas on the Lake in south Lakeland, is where relaxed living meets an active, resort-style lifestyle. Residents enjoy amenities including a clubhouse, lakefront dock and boat ramp, sparkling pool, fitness room, shuffleboard, and tennis courts—perfect for staying social and enjoying Florida living at its best, and close to everything!

Value

Reasons to Work with Rich

MORE LISTINGS

Rich and the team at Rhoads Stephens have a deep pool of listings and qualified buyers, so that you always launch - whether buying or selling - with a head of steam.

TOP-RATED TEAM

The agents Rich works alongside with are some of the most experienced and trusted Realtors in Polk County. This extended team is a tremendous resource, and you get the benefit of all of the whole team when you work with Rich.

FREE HOME ESTIMATES

Find out what your home is really worth - beyond what Zillow says. Current market analysis, unique aspects of your home, and predicted neighborhood and community changes often tell a story of your home's actual value that is different than what you find online.